Billie Eilish Fragrances launched in November 2021, marking the Grammy-winning artist’s debut as the founder of her own luxury perfume house. Developed in partnership with Parlux, the brand achieved instant global popularity with its first scent selling out in just 30 minutes, due to Eilish's intimate involvement in every step of the creative process. The brand is defined by its commitment to "clean beauty," offering 100% vegan and cruelty-free formulas that prioritize skin-safe ingredients. Known for blending high-performance longevity with sculptural, art-inspired bottle designs, Billie Eilish Fragrances focuses on emotional storytelling and synesthesia, creating scents that serve as both a personal signature and a piece of home décor.
